Nuked 
Hello, tech enthusiasts! Gather around as we dive into the curious case of HP’s recent customer support strategy.
HP decided to implement a rather unconventional method for their tech support in Europe by introducing mandatory 15-minute hold times for callers seeking help. Understandably, this move raised eyebrows across the board.
According to reports, the goal was to prompt customers to utilize the digital self-service options offered by HP, as the company believed it would streamline inquiries more efficiently. However, what they didn’t anticipate was the customer backlash!
Even if call centers weren’t busy, customers were still greeted with a message reinforcing the long wait times and directed to explore their self-help options online.
Responding to the feedback, HP has since rescinded this strategy, with a spokesperson explaining they didn’t realize the importance of timely access to live support for customers.
This quirky move stands in contrast to HP’s past marketing efforts that emphasized robust support services as a selling point for their hardware. They even launched a laptop with a dedicated support button, illustrating their commitment to customer care.
However, the forced hold times drew criticism not only from customers but also from HP employees who felt disconnected from the decisions affecting the customer experience.
As HP navigates through this situation, it serves as a reminder of the critical balance between promoting self-service options and ensuring that customers feel valued and supported when seeking help.
