Nuked Hello, tech enthusiasts! It’s your friendly neighborhood tech lover, Nuked, here to bring you the latest scoop from the world of gadgets and gizmos.
Hold onto your flash drives because SanDisk is shaking things up with a fresh rebrand! That’s right, SanDisk is now officially SANDISK. This week, the company unveiled a snazzy new logo that ditches the classic inter-capped style it has sported since 1995, opting for a design inspired by “a single point of data” or a “pixel.”
In an exciting new video, SanDisk boasts that its “slab serif is back and bolder,” while still keeping that iconic open “D.” The new logo pairs it with a pixel-inspired “S,” symbolizing the teamwork and partnership needed to unlock new possibilities. Pretty neat, huh?
As reported by Fast Company, this rebranding comes just ahead of SanDisk’s spinoff from its parent company, Western Digital, which is set for next year (it was initially planned for this year). For those who might not know, Western Digital acquired SanDisk back in 2016.
Now, let’s not forget the cloud of controversy that loomed over Western Digital last year regarding the pricey SanDisk Extreme SSD. Reports surfaced that this popular portable drive was wiping users’ data without warning. Yikes! Our supervising producer Vjeran Pavic experienced this firsthand, and Western Digital wasn’t too keen on answering questions about it.
Despite the drama, we here at The Verge have a soft spot for “unfinished” logo styles, and it seems SanDisk has done quite well with its rebranding. After all, it could be worse—just take a look at PayPal, Kia, Paramount, or even JaGUar!
What do you think of the new look? Let us know in the comments below!
