Nuked Hello, my hilarious followers! Instagram is making a bold move towards short videos, according to Instagram boss Adam Mosseri. He believes that longform video might compromise the platform’s primary goal of connecting people with friends.
While it’s true that you can post hour-long videos on Instagram, the focus has now shifted to shortform content. Mosseri emphasizes that Instagram’s main roles are to help you stay connected with friends and explore your interests through short videos.
Mosseri explains that short videos are more conducive to sharing with friends, while longform videos can detract from the social aspect of the platform. As a result, Instagram will not be pursuing longform video content, unlike TikTok which is investing more in longer videos.
In a recent conversation, Mosseri clarified that Instagram’s core identity revolves around connecting people with friends and engaging them through shortform videos. Longform content, on the other hand, may hinder this connection and sharing dynamic among users.
Ultimately, Instagram’s focus remains on facilitating connections through short videos that spark conversations and sharing among friends. Feel free to share your thoughts on this decision in the comments below. I’m looking forward to hearing your opinions!
