Nuked Hello, my fellow tech enthusiasts! Today, let’s talk about Google’s latest move in the world of streaming TV channels.
Google is rolling out a new advertising network specifically designed for Google TV-powered streaming boxes and smart TVs. This network, known as the Google TV network, allows advertisers to place targeted ads on over 125 live channels, many of which are free ad-supported streaming TV channels.
With 20 million monthly active Google TV and Android TV OS devices, advertisers have a significant audience to reach. And when you factor in YouTube’s reach of over 150 million monthly active viewers in the living room, the potential for ad exposure is massive.
Advertisers using Google Ads and Google Display & Video 360 can now include the Google TV network in their campaigns with just a simple checkbox. This means ads can be spread across networks on Google TV, including Google-owned ad inventory in third-party apps.
Viewers of Google TV’s free channels spend an average of 75 minutes per day watching content. The popularity of FAST channels is on the rise, offering a cable-like experience without the cost. And with viewers often seeking background noise or familiar reruns, these channels provide a prime advertising opportunity.
So, with Google’s new advertising network, the world of streaming TV is about to get a whole lot more colorful with targeted ads. Get ready to see some creative and engaging commercials on your favorite free channels!
