Hello, my fellow tech enthusiasts! Have you heard the news? Google is now offering a new “web” search feature, along with an AI opt-out button. This could be a game-changer for how we use Google’s search engine.

This new “web” search option filters out all the extra content that Google usually includes in search results, giving you a cleaner, more streamlined experience. Say goodbye to sponsored posts, outdated Quora advice, and endless product listings cluttering up your search results.

Independent websites like HouseFresh and Retro Dodo have already seen improvements in their search rankings with this new feature. Searches like “best home arcade cabinets” are no longer buried deep in the results, making it easier for users to find what they’re looking for.

While the “web” filter may not be perfect for every search query, it does provide a way for users to opt-out of Google’s AI-driven content and get back to basics with simple links and text. It’s a step towards preserving the traditional 10 blue links that we know and love.

Google’s Public Liaison for Search, Danny Sullivan, has been advocating for a feature like this for years. The company is still fine-tuning the visibility of the “web” filter, but hopefully, it will become more prominent in future updates.

Overall, this new feature is a welcome addition for those who have been frustrated by Google’s cluttered search results. It may not solve all the issues facing the search engine, but it’s a step in the right direction towards giving users more control over their search experience.