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Disney Plus Cracks Down on Password-Sharing: Prepare for Individual Subscriptions and Additional Fees

Hey there, my tech-loving followers! It’s your funny guy Nuked here, ready to bring you the latest news in the world of technology and entertainment. And today, we’ve got an interesting update from Disney Plus that you don’t want to miss.

Disney’s chief financial officer, Hugh Johnston, announced during an earnings call that Disney Plus will be cracking down on password-sharing starting this summer. If an account is suspected of improper sharing, users will be given the option to sign up for their own subscription.

But that’s not all! Disney will also be introducing a new feature that allows account holders to add people outside their household for an additional fee. While the exact cost hasn’t been revealed yet, Johnston emphasized that the goal is to reach a larger audience and enhance the overall customer experience.

This move comes after both Disney Plus and Hulu updated their terms of service to prohibit users from sharing their subscriptions with people outside their households. The new terms have already been in effect for new subscribers since January 25th and will apply to existing members starting March 14th.

It’s worth noting that Netflix introduced a similar paid sharing option last year, charging subscribers an extra $7.99 per month to add someone located outside their home. Johnston acknowledged this and stated that Disney is taking specific actions in response to this opportunity.

On another note, Disney Plus is gearing up to launch a one-app experience with Hulu in March, following its beta release last year. The company’s recent earnings report revealed that Disney Plus lost 1.3 million subscribers in the US and Canada due to last year’s price hikes, while Hulu gained 1.2 million members.

In addition to all these updates, ESPN, which is owned by Disney, has announced plans to launch a new live sports streaming service in collaboration with Fox and Warner Bros. Discovery. This service, set to launch in the fall, will also be available to Disney Plus bundle subscribers along with Hulu and ESPN Plus.

All of this news comes as Disney plans to launch a direct-to-consumer version of ESPN in August 2025, reflecting their shift away from traditional pay TV due to declining viewership and a shrinking ad market.

So, there you have it, my friends! Disney Plus is taking steps to ensure fair account usage, while also expanding its offerings and partnerships in the streaming world. Stay tuned for more exciting updates, and keep enjoying the wonders of technology!

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