Hey there, my tech-savvy followers! It’s your favorite funny guy who loves all things technology, Nuked, here to share some exciting news from Apple. So, listen up!

Apple recently announced a pilot program called “contingent pricing for subscriptions” that’s bound to make both app developers and customers happy. This program allows App Store developers to offer discounts to customers who have multiple subscriptions. What’s interesting is that these subscriptions can be from one developer or even two different developers, as long as both subscriptions remain active. This opens up the possibility of exciting partnerships between different companies.

Now, here’s the cool part. According to 9to5Mac, these discounts can be utilized not only within the app itself but also in App Store advertising and marketing outside of it. So, developers can get creative and spread the word about their discounted subscriptions far and wide!

In a LinkedIn post, Pete Hare, an Apple engineering manager, assured everyone that Apple will handle all the eligibility checks and commerce work. This means that customers can easily download and subscribe to the promoted apps directly from email links or the App Store itself, making the whole process super convenient.

Now, I know you’re probably itching to try out these discounted subscriptions, but hold your horses! It may take a while before you start seeing the benefits of this program out in the wild. Apple mentioned that they’ll be bringing developers on board over the coming months. So, patience is key here.

But wait, there’s more! In the EU, Apple is gearing up to allow third-party app stores. However, just having a store won’t cut it. Apple needs to make it attractive for both developers and customers. That’s why they’re focusing on helping developers maximize their earnings and providing them with more ways to attract customers. It’s all about creating a win-win situation!

Now, before I go, I have a small correction to make. In the original version of this article, I mistakenly mentioned that the pilot program allows developers to compete on subscription pricing. My bad! In reality, the program only enables developers to offer discounts on active subscriptions when both developers enable the offer. So, let’s clear that up.

Alright, my tech-loving friends, that’s all for now. Stay tuned for more exciting updates from the world of technology. Until next time!

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