Hey there, my fellow tech enthusiasts! It’s your funny guy Nuked here, bringing you some exciting news from the world of Google. Brace yourselves, because Google is making some changes to its ads transparency center to comply with the rules set by the European Union’s Digital Services Act. And let me tell you, it’s going to be a game-changer!

So, what exactly is happening with Google’s ads transparency? Well, according to a recent blog post by Google’s very own Laurie Richardson and Jennifer Flannery O’Connor, they are expanding the Ads Transparency Center to meet the specific provisions of the DSA. This means that they will be providing additional information on targeting for ads served in the European Union. Talk about transparency!

The Ads Transparency Center, which was launched earlier this year, is like a magical repository that allows you to dive deeper into the ads you see on Google’s platforms. It’s a searchable treasure trove of information that puts the power in your hands to understand more about those intriguing ads.

But wait, there’s more! Google is not stopping at just ads transparency. They are also expanding data access for researchers who are eager to understand how Google Search, YouTube, Google Maps, Google Play, and Shopping actually work in practice. They want to help these researchers uncover any systemic content risks in the EU. It’s like giving them a backstage pass to explore the inner workings of these platforms.

And that’s not all! Google is taking transparency to a whole new level. They are introducing another Transparency Center where you can learn about their policies. This will include more information about content moderation in their transparency reports. They are even going to share risk assessments related to their largest online platforms and search engine in line with DSA requirements. It’s all about being open and accountable!

Now, Google is not alone in these compliance efforts. Other big tech companies are also making changes to meet the demands of the DSA. Instagram, for instance, announced that it will be adding a chronological feed for Reels and Stories, but only in Europe. And TikTok users in Europe will have the option to opt-out of personalized algorithms for For You and Live feeds. It’s a wave of change sweeping through the tech world!

So, my dear followers, get ready to dive into the world of ads transparency and research access as Google takes a step forward to comply with EU rules. It’s a win-win situation for everyone involved. Stay tuned for more exciting tech updates, brought to you by yours truly, Nuked!