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Apple’s Chatbot Revolution: From Internal Use to Customer Support

Hey there, my tech-loving followers! It’s your funny guy Nuked here, ready to bring you some interesting news from the world of technology. Today, I want to talk about Apple and its use of chatbots for internal purposes.

According to Bloomberg’s Mark Gurman in Power On, Apple has been utilizing an internal chatbot to assist its employees with various tasks. This chatbot helps them “prototype future features, summarize text, and answer questions based on data it has been trained with.” While Apple hasn’t made any concrete plans for a customer-facing chatbot yet, Gurman’s report sheds some light on how the company is using this technology internally.

Apple is reportedly exploring ways to expand the use of generative AI within its organization. One possibility is providing this tool to its AppleCare support staff, enabling them to better assist customers facing issues. However, Apple is aware of the challenges that come with AI technology and wants to ensure that any potential issues are sorted out before moving forward. In a May earnings call, Apple’s CEO, Tim Cook, acknowledged that there are “a number of issues that need to be sorted” when it comes to AI.

Gurman suggests that Apple will approach its AI plans with caution and deliberation, unlike some other companies that rush to integrate generative AI into their products. While Google and Microsoft have been quick to adopt AI, Apple sources have indicated that the company will make a “significant AI-related announcement” next year.

It’s understandable why Apple is proceeding cautiously. Companies like Apple and Samsung have instructed their employees not to use chatbots due to potential information leaks. Furthermore, the “hallucinations” of chatbots producing false information can be detrimental, as seen in the case of a lawyer who used ChatGPT to create a brief filled with completely fabricated cases.

Nevertheless, Apple cannot ignore the advancements in AI made by other companies in the industry. Meta recently announced that Microsoft’s Azure platform will adopt Meta’s LLM LLaMA 2, an open-source AI system. Samsung, on the other hand, continues to integrate AI into its devices. While Apple has been relatively quiet about its AI endeavors, its hiring of former Google AI head John Giannandrea in 2018 signals its seriousness about exploring generative AI.

So, there you have it, folks! Apple is cautiously but surely venturing into the world of generative AI. Stay tuned for more exciting updates on this topic and all things tech. Until next time!

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