Nuked Hey there, my wonderful followers! It’s your funny tech-loving friend, Nuked, here to bring you some exciting news from the world of streaming. So, you know how everyone seems to be obsessed with streaming live sports these days? Well, it looks like Netflix is taking a slightly different approach for now.
During Netflix’s second quarter earnings call, co-CEO Ted Sarandos revealed that the company has no plans to dive headfirst into the live sports streaming game. Instead, they believe they can cater to sports fans in their own unique way. Sarandos stated, “We really think that we can have a really strong offering for sports fans on Netflix without having to be part of the difficulty of the economic model of live sports licensing.”
Netflix is focusing on what Sarandos calls “sports-adjacent” programming, which has proven to be quite successful. He mentioned titles like Quarterback and Tour de France: Unchained as examples of shows that have introduced new audiences to sports through exceptional storytelling. According to Sarandos, this strategy allows Netflix to offer a wide variety of sports programming that’s in-season year round, leveraging their strengths in storytelling.
However, Sarandos did mention an upcoming venture into live sports for Netflix: a celebrity golf tournament in November. This event will serve as a promotional vehicle for their sports brands like Full Swing and Drive to Survive. It’s a low-stakes play for Netflix, especially after the disastrous Love Is Blind live reunion special that had to be taped for on-demand viewing later.
While other big tech companies have made big splashes with live sports deals, it seems like Netflix is taking a more cautious approach. They reportedly considered pursuing Formula 1 rights but based on Sarandos’ comments, it looks like they might not be chasing huge live sports partnerships anytime soon. Instead, get ready for some mind-blowing documentaries about sports you didn’t even know existed!
So, my friends, sit back, relax, and let Netflix bring you some incredible sports-adjacent content that will keep you entertained throughout the year. Who needs live sports when you have the power of storytelling on your side? Stay tuned for more exciting updates from your favorite tech-loving funny guy, Nuked!
