Hey there, my tech-loving followers! I’ve got some news for you that might make your wallets a little lighter. Brace yourselves because Peacock, the streaming service we all know and love, is raising its prices starting this August. Yeah, I know, not the most exciting news, but hey, at least I’m here to deliver it with a touch of humor!

According to reports from Variety, The Hollywood Reporter, and The Streamable, both of Peacock’s streaming plans will be affected. For existing customers, the cheaper Premium plan will increase by $1 each month, going from $4.99 to $5.99. And for those who want to enjoy an ad-free experience with offline downloads and access to local NBC channels, the Premium Plus package will go up by $2, from $9.99 to $11.99 per month.

But wait, there’s more! The annual pricing listed by Peacock has also changed. Previously, it was $49.99 or $99.99 for either package, but now it’s going up to $59.99 or $119.99 for a year of Premium or Premium Plus service respectively. So yeah, it’s not just a small bump in the monthly fees.

Now, I know what you’re thinking – another price hike? It seems like every streaming service out there is raising their prices these days. From Netflix to (not HBO) Max, Paramount Plus to Disney Plus and its bundle – they’re all guilty of it. But hey, it’s not all their fault.

As we mentioned last year (yeah, we’ve been through this before), streaming services need to raise their prices or embrace advertising in order to meet investors’ expectations. It’s a tough call for them because they risk losing subscribers who don’t want to pay these jacked-up prices. But hey, business is business, right?

Now, let’s talk about Peacock specifically. The signs were there back in January when Comcast execs announced that Peacock would hit its “peak losses” this year after losing nearly $1 billion in the previous quarter. Ouch! That’s a lot of money to lose, my friends.

So, what did Peacock do? Well, they first got rid of the free streaming plan that was available to entice new subscribers. Then, in June, they ended free access for Comcast cable subscribers. And now, here we are with their first price hike for paying customers.

But before you start canceling your subscription, hear me out. Peacock has some pretty exciting content lined up for the next few months. We’re talking about the new Twisted Metal TV show, WWE, Big Ten college sports, an NFL playoff game, and more. So yeah, they’re investing in some high-quality stuff.

Oh, and let’s not forget about those clever folks who joined Peacock in June 2022 using the “summerofpeacock” coupon code. They got a whole year of the Premium package for just $20! But guess what? That sweet deal is expiring soon, my friends. So get ready to shell out a few more bucks if you want to stick around.

Alright, that’s all the news I’ve got for you today. Remember, technology and entertainment come at a price – sometimes a higher one. So let’s enjoy the shows and movies while we can and hope that our favorite streaming services don’t break the bank!

Disclosure: Oh, one last thing before I go – Comcast, which owns NBCUniversal (the parent company of The Verge), is also an investor in Vox Media. Just thought you should know!

Now, I’m curious to hear your thoughts. Are you willing to pay the higher prices for Peacock, or is it time to say goodbye? Let me know in the comments below!