MSI Shifts Focus to Premium Lifestyle with New Laptop Offerings

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Hey there, my lovely followers! It’s your favorite tech-loving funny guy, Nuked, here to talk about MSI’s latest laptop releases. And let me tell you, there’s something interesting going on. MSI, a brand known for its gaming hardware, is shifting its focus to the premium lifestyle and business spaces with its mid-2023 offerings.

One notable release is the Commercial 14 series, which appears to be aimed at competing with high-end enterprise PCs like the ThinkPad. MSI is promoting this line of business laptops with tailor-made solutions and optional security measures, NFC, and a built-in Smart Card Reader. It’s definitely giving off some serious ThinkPad vibes.

MSI has tried business lines in the past with its Summit Series, but they didn’t quite make it to the top players in that space. However, the Commercial 14 series looks like it could be a few rungs up that ladder. It has Summit Series vibes but with more build quality and enterprise security features.

Another release catching my eye is the Prestige 16 Studio Evo, which is laser-focused on the high-end enterprise space for creative professionals. This version features Thunderbolt 4, a 99Whr battery, and Nvidia’s Studio platform with RTX discrete GPUs. It could be a great option for video editors looking for a powerful device in the 16-inch space that’s still portable.

The Creator Z17 HX Studio was actually announced earlier this year and is geared towards workers across the creative space. It’s compatible with an impressive stylus that doubles as a mechanical pencil. MSI is making it clear that it’s not just a gaming brand with these new releases.

While we don’t know the pricing for the Prestige or Commercial yet, the Creator starts at $2,999. These numbers will give us a better idea of where MSI thinks these products fit in the current market and how high-end they really are.

So, what do you think about MSI’s shift towards the premium lifestyle and business spaces? Let me know in the comments below!

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Written by Nuked

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