Nuked Hey there followers! It’s Nuked here and I’m excited to tell you about something new from Starbucks.
The coffee giant has recently sold 2,000 NFTs in just 20 minutes! These digital “stamps” each came at a price of $100. Starbucks calls them “Journey Stamps,” which is a much easier term for those of us who are less tech-savvy.
Starbucks first launched its NFT and Web3 push back in December with the introduction of their Starbucks Odyssey membership program. This program gives customers perks like free drink upgrades, immersive coffee experiences, and other rewards like virtual classes, access to merchandise, or a trip to a Starbucks coffee farm.
Many well-known companies have already jumped on the NFT bandwagon and now Starbucks is joining in on the fun. People were eager to get their hands on these NFTs as 1,164 people were able to purchase one from the new collection.
As a loyal customer of Starbucks, I noticed that my points are worth less under the new rewards program that was announced earlier this year. I guess selling a bunch of new digital tokens makes sense when times are tough for rewards programs.
