Apple has tested search ads in maps, which could display recommendations when you search for restaurants, stores, or other nearby businesses. Apple has internally tested maps, including maps, books, and podcasts.

Ads on maps could work in the same way, with businesses paying to appear at the top of search results when users enter certain search terms. Apple already implements a similar advertising model on the app store.

Gurman believes that Apple could introduce ads to its native podcasts and books apps as well. This could allow publishers to place ads in areas within each app, or pay to get their content placed higher in search results.

Ads on the Today tab will show up as larger cards with the word’- ad’ placed beneath the app’s name. Ads on individual app pages will appear highlighted in blue in the’you might also like’ section.

Apple TV plus offers only a $ 4.99 / month ad-free subscription plan. Netflix and Disney plus plan on doing the same by the end of this year.

Apple first introduced ads on the app store in 2016, and also displays apps on its stocks and news apps. Last September, the company started asking users whether they want to enable the personalized ads that appear on these apps.

Att gives users the option of disabling the tracking tools advertisers use to display targeted ads. Apple’s advertising business grew 238 percent to $ 3.7 billion in 2021.