The snippets under a search result link will now be created based on where the quoted term appears on the page. Google announced the improvement on Thursday.

Google’s blog post about the change has a good image that shows how this will work in practice. The two snippets shown in the example include the bolded phrase’Google search’.

Google would show you results that included the quoted word or phrase. But the small snippet under a link may not have shown exactly where the phrase appeared on a page.

A word or phrase might appear in the menu item of a page. Creating a snippet around sections like that might not produce an easily readable description.

We’ve heard feedback that people doing quoted searches value seeing where the quoted material occurs on a page, rather than an overall description of the page. Our improvement is designed to help address this problem.

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