Logitech has announced a lineup of PC gaming accessories that are designed to be more gender-inclusive than any of its previous releases. Logitech has gone and done it anyway.

The Aurora collection is n’t just new colorways of existing products. It still feels like a case of the pink tax at work.

Logitech says it now recognizes under-represented groups. Under-Represented groups include under-represented groups.

A wide variety of genders enjoy playing games and using all the accessories required. Logitech has spent a very long time designing products for a very specific type of gamer.

The Aurora collection focuses more on gaming than the productivity-oriented peripherals previously launched. In addition to neat looks that lean on’gender-inclusivity’.

The g735 wireless headset looks like a more whimsical version of the G Pro X model, clad in white with RGB LEDs tracing around the perimeter of its bulbous, rotating earcups. Like the much more affordable ($ 50 or so) g435 wireless headset, the g735 features braille on each sidearm to identify left from right.

The g735 can last around 16 hours with the LED lighting on and at 50 percent volume. Turning off the lighting apparently bumps it up to a 56-hour lifespan per charge.

The wireless g715 is tenkeyless models that feature media keys, a volume wheel, and a whole lot of RGB LEDs. In addition to backlighting beneath each of their double-shot PBT keycaps, they have LEDs surrounding the keyboard to give off an aura.

The g715 can tether wirelessly to the included Lightspeed 2.4GHz dongle or connect via Bluetooth. Like the headset, that’s on the low end of the spectrum for longevity, considering its high price.

The $ 99.999 G705 wireless mouse was designed for players with smaller hands. It has a’gaming-grade’ sensor with up to 8,200 DPI of sensitivity. It can last up to 40 hours with the LEDs enabled.

The Aurora collection will cost you $ 499.97 to purchase each of the three items. There are add-ons to buy, too!.

Logitech’s new gadgets are a byproduct of user research, testing, and collaboration with the intended audience. The company behind this collection seemed excited by the idea that its new products will make some people feel seen, and honestly, that’s great.

Logitech does n’t want to solve the problem of smaller gadgets requiring less space for batteries. It’s the crummy-sounding battery life that’s a problem.