July 12th is the start of the two-day sales event. There’s already some momentum building with early deals. Walmart and target already have a’deal days’ event planned.
Some of the items may not be available for their outright best prices. Others may receive larger discounts once Prime Day proper begins.
Prime day is usually one of the best times of the year to buy Amazon devices. If Amazon makes it or owns it, there’s a good chance Prime day may have the best price of the season on it outside of Black Friday and Cyber Monday.