The company is already prepping a second shopping event for Amazon Prime subscribers for later this year. Information sent to sellers that has been seen by the publications calls it the’prime fall deal event’. Exactly when in the fall is unclear – CNBC quotes a notice saying it will happen in Q4, while Business Insider reports that’invited sellers say it appears to be scheduled for October’.

Both the summer and fall sales are expected to feature frenzied sales of TVs, sneakers, and other items. Amazon did n’t immediately reply to a request for comment.