The Un-carrier’s new program is called app insights, and it’s now fully operational after spending a year in beta. The program centers around a key piece of information that it has unique access to what apps you use.

The company’s advertising segment touts this offering loud and clear on its website. It invites prospective clients to’leverage app insights, the strongest indicator of consumer intent’ thankfully, you can opt out.

T-Mobile offers an Android and iOS app that allows you to see which companies have your data and opt out entirely. You can also use app choices if you do n’t want to, you know, download a T-Mobile app to opt out of T-Mobile app tracking.