Amazon’s annual shopping event, Amazon Prime day, will kick off at 3am et / 12am PT on Tuesday, July 12th, and run through Wednesday, July 13th. We knew it was going to be July, thanks to a prior earnings call, but now we know when to set their clocks for.

Early deals start on June 21st, when Amazon will offer up to 55 percent off a range of Amazon devices. The latest Kindle Paperwhite, the fourth-gen echo dot, and a number of other products will be available.

The 48-hour sale will feature’the lowest prices ever’. Will include robot vacuums, noise-canceling headphones, and 4K TVs.

Amazon also plans to hold Prime Day events in India, Saudi Arabia, the United Arab Emirates, and Egypt later this summer. Prime Day deals are available to Prime members living in the US and other countries.

The Amazon labor union (ALU) is working to get more warehouses unionized. The company continues to see more scrutiny from the New York state government over its treatment of workers.

This year will bring about a deluge of deals and discounts. It also increases the workload on delivery drivers and delivery drivers. New York is cracking down on Amazon’s production quotas.