The first move came as consumer product leader Kayvon Beykpour announced on Twitter that current CEO Parag Agrawal’asked me to leave after letting me know that he wants to take the team in a different direction’.

Bruce falck, the general manager of revenue and head of product for its business side, confirmed in a tweet that he was also fired by Agrawal. falck tweeted that he had also been fired by the company.

Parag Agrawal and Parag Agrawal both thanked the men he’d fired and expressed admiration for their work. In an unexpected turn, Parag Agrawal himself responded to both reports, thanking the men and his colleagues.

I have so much respect and admiration for what you have accomplished. I am so glad I got to work closely with you all these years years.

Twitter has been so great to see how you have always led with your heart. Your impact will be felt for a long time, by many people.

Jay Sullivan will take over as both the head of product and interim revenue. The move is occurring at the same time Elon Musk moves forward with his $ 44 billion purchase of Twitter.

In a memo to employees, Agrawal wrote,’we did not hit intermediate milestones that enable confidence in these goals’.

Kayvon Beykpour and Bruce falck are leaving Twitter. Jay Sullivan is the new GM of Bluebird and interim GM of goldbird.

Beykpour has led the development of many of its biggest features and design changes over the last several years. The exit of Twitter’s design and engineering leads, leaving Beykpour at the top of consumer products.

Parag asked me to leave after letting me know that he wants to take the team in a different direction. Parag asked her to leave and he asked her not to leave.

Beykpour has been at Twitter since 2015 after it acquired Periscope, the livestreaming company he co-founded. Periscope was finally shut down last year.

I ca n’t wait to see what you build # TIF’ Tweet. I dedicate this tweet to those engineers and thank you for the opportunity to serve alongside you.

Bruce falck thanks the engineers he’d worked with.’we upgraded our ad serving, prediction, analytics, attribution, billing, API, and many more systems, substantially improving our reliability and scalability,’ he said.

Falckpour’s work is less visible to users than Beykpour’s. He’s also reported that Twitter will look into subscriptions to reduce its reliance on ad revenue.

Added details from the memo obtained by the verge and statements from Twitter PR. The Verge was the most senior member of the net.