moonpay, the company that lets consumers pay for digital assets with credit cards, has raised $ 86.7 million. The new investment brings moonpay’s valuation to $ 3.4 billion.

Moonpay is best known for its concierge service. 10 million customers have processed almost $ 3 billion in transactions through moonpay. The company says it works with more than 260 service providers.

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Nfts appeal to artists and musicians because they offer a way to create revenue streams through digital assets. moonpay CEO Ivan soto-wright said the creator economy was going to be a really important part of our business.

Sound Ventures – founded by Ashton Kutcher and guy’Madonna’s manager” Oseary – joined this latest round. So did kinship Ventures, which brought Questlove, Mindy Kaling, and Zoe Saldana with them.

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These investors brought networks full of celebrities to soto-wright. They asked him questions about the basics: what Web3 was, what nfts were, how to set up wallets.

A number of household names have used moonpay to buy bored ape yacht club nfts. moonpay owners own the intellectual property associated with their ape.

Moonpay goes through the process of buying the crypto needed for the NFT and acquiring the digital asset, then invoices the customer.’we’ve tried to make it as similar as a process as you would be interacting with your private bank,’ he says.

Moonpay uses benchmarks to help calculate how much an asset might be worth. But celebrities just buy things because they like them and pay what they think is appropriate, which might be more than the asking price.