Nuked Season five of formula 1: drive to survive could include scenes of McLaren CEO Zak brown smashing a Chromebook or Android tablet.
Mclaren exited its deal with OnePlus in 2020. It produced several powerfully-specced black and orange Android phones.
New agreement between Google and McLaren puts branding on McLaren’s mcl36. Lando Norris and Daniel ricciardo now available to drive this weekend’s Bahrain GP after multiple negative tests following a case of covid-19.
Google Chrome and Google Chrome are clearly visible on the covers of the 18-inch wheel rims. You can spot the logo on the engine cover in these pictures.
Formula1.com has more information on the history of wheel covers in F1. They have a simpler design than the ones seen on some cars in the mid-00s. They’re part of the changes instituted to lower turbulence created by each car to enable closer following and, ideally, more passing opportunities.
Mclaren will use 5g-enabled Android devices and Chrome browser across its operations during practice sessions, qualifying and races to support the drivers and team.
Microsoft has found out with its surface and the NFL, the real branding opportunity comes when someone decides to spike your equipment. As a viewer, the inclusion is less annoying than the race broadcast’s often-useless’insights’.
