Spotify is being rebranded as Spotify camp Nou as part of a sponsorship agreement with Spanish soccer club FC Barcelona. Spotify’s name will appear on the jerseys of both the men’s and women’s teams for the next four seasons starting in the 2022/23 season.

The deal still has to get ratified by FC Barcelona’s extraordinary delegate members assembly in a vote that will take place on April 3rd. Fc Barcelona is in a huge amount of debt and sought to sell a stake in its media production division last year.

The deal is reportedly worth $ 310 million. Only 1 percent of the club’s 350 million followers are registered. It could have been worth more if the club had a higher percentage of’registered’ fans.

Spotify will use its sponsorship as an opportunity to’amplify the work of artists’. Spotify’s chief freemium business officer, Alex norstrom, said in a statement.

Spotify is working with Barca to leverage our access to in-stadium elements to amplify artists. Viewers in India could be served a different and locally relevant message.