President Joe Biden called on Congress to pass new rules to enhance child safety on social media platforms like Facebook and Instagram. It’s the first time Biden has called for these rules, and the White House plans to make specific funding requests to study and improve children’s online safety.

Biden requested that Congress Institute stronger children’s privacy rules, ban targeted advertising to children. The administration is also expected to target social media algorithms that discriminatorily target kids, especially minorities.

‘it’s time to strengthen privacy protections, ban targeted advertising to children,’ Biden said Tuesday night.’demand tech companies stop collecting personal data on our children’.

The request comes just months after Facebook whistleblower Frances Haugen testified before several congressional committees accusing meta of turning a blind eye to the safety of young users. Haugen attended Tuesday’s state of the Union address as a special guest of first lady Jill Biden.

Richard Blumenthal and Ed Markey brought back their kids act. They would create new limits for developers designing apps for children. It would also ban all targeted advertising to children.

Biden:’we must hold social media platforms accountable for the National experiment they’re conducting on our children for profit’.