Following a record-breaking 2021 fourth quarter, Etsy is raising seller transaction fees from 5 percent to 6.5 percent. The transaction fee is the percentage of the total order amount Etsy charges when a seller makes a sale.

Etsy added 10 million new buyers in the fourth quarter of 2021. Stock prices jumped more than 15 percent after market close on Thursday.

Etsy CEO:’we have demonstrated our ability to make improvements that directly translate into more sales for our sellers’.’our new transaction fee will enable us to invest in key areas like marketing and support to further extend our strong momentum’.

Etsy says the increase in fees will mostly pay for’marketing, seller tools, and creating world-class customer experiences’. Past changes to features for sellers have not gone over well with sellers, some of whom are unable to opt out.