Nuked The Italian automaker is in the midst of an ambitious shift to hybrid and electric sports cars. It will auction off a series of nfts that it produced in collaboration with Swiss artist Fabian oefner.
Oefner’s image shows a Lamborghini breaking down into its core components as it rockets through the inky blackness of space. The bored ape series raises questions as to how it will be received by the crypto community.
The auction for the first of the five nfts will take place on nft.lamborghini.com starting at 4:00pm CET. Each of the other auctions will start and end 15 minutes later than their previous one.
Oefner’s process to create the image is”pretty intense,”writes oefner. oefner’s description of the process is pretty intense.
Oefner meticulously studied the engineering plans of the Lamborghini Aventador ultimae and created a sketch of what the final photograph will look like. The pieces were then photographed by oefner and his team in a makeshift photo studio right next to the production line at the Lamborghini factory in sant-agata bolognese.
Lamborghini claims to be the first automaker in the world to send components developed and produced to the ISS for scientific purposes.
Sports cars are obvious status symbols, coveted objects among the super rich. They often serve as a way to store and preserve wealth, especially for those who hail from countries with weak currencies or faltering economies.
Lamborghini is known for its loud V8 and V12 engines, custom leather interiors, and neck-snapping speed. The company wants to be seen as innovative and technology-focused.
Stephan winkelmann, CEO of Lamborghini, told the verge in an interview last week.’they have similar values or interests as Lamborghini as a company or the Lamborghini community in general,’ he said.
The company decided to take a risk after noticing several knock-offs nfts claiming to be official Lamborghini items.’it’s a matter of engaging with the community that is very linked to ours, but also to protect the brand from falsehood,’ said winkelmann.
Winkelmann said it was also a test for the company to see whether there is financial opportunity in nfts. Lamborghini is being’extra careful’ as it enters into the space to ensure it maintains its brand integrity.
Lamborghini does not plan to accept Bitcoin as payment for its vehicles. Tesla CEO Elon Musk caused a stir last year when he announced that the company would accept Bitcoin.
Lamborghini wo n’t be making any similar promises, winkelmann said.’we are very conservative in this and we are not changing our way of payment,’ he said.
By the end of 2024, the company plans to roll out gas-electric hybrid versions of its entire line. Lamborghini will debut its first all-electric model sometime before the beginning of the decade.
Lamborghini will unveil a completely new all-electric fourth model. The first hybrid vehicle will be unveiled in April. There will be two more revealing versions this year.
Lamborghini has not decided what type of platform it will use for its first all-electric car. The station is inside one of the largest automakers in the world.
