T-Mobile CEO Mike Sievert has publicly announced that his company wo n’t be attending the consumer electronics show next month. Amazon has also decided not to attend the show in-person.
I’m sorry we’ll miss seeing everyone at CES this year, but we are prioritizing the safety of our team and other attendees.
T-Mobile, Twitter, Pinterest, and iHeartRadio have all announced that they wo n’t attend this version of the annual Las Vegas Expo in light of a new wave of covid-19 cases in the US. T-Mobile is the first major attendee to bail, with companies like Twitter and even meta having a far more muted presence at the show in general.
T-Mobile will continue to serve as a CES sponsor and title sponsor of the DRL championship race.’the vast majority of our team will not be traveling to Las Vegas,’ says the company’s press release.
Lg, however, wo n’t have a traditional booth, as it’s said it’ll be making use of QR codes and AR to show off its wares.
Sony, Samsung and Google are all listed as’monitoring local conditions’. Htc, Qualcomm, OnePlus and HTC still plan to attend.
This morning, the consumer technology Association, which runs CES, stated that it still plans to host an in-person show.’at this point, we’re very much focused on having this show and doing it safely,’ said a CTA exec.
Mobile World Congress in Barcelona was the first big tech show to go on after the covid-19 pandemic initially hit. Eventually, organizers did have to cancel MWC 2020. Major tech companies ditched the in-person version of MWC 2021 as well CES 2021 was all virtual.
Update update update: 8:41 PM ET. Update adds additional company replies via Bloomberg. Update: 8.41 PM et.