Tiktok is partnering with virtual dining concepts to launch TikTok kitchens. The service will cook up some of the trendiest recipes on the app. Tiktok and VDC will reportedly open around 300 locations across the US.
Tiktok kitchens will operate out of existing restaurants, including chains owned by VDC co-founder Robert Earl. The service will provide the training, food packaging, and tiktok-sourced recipes.
The menu will initially feature corn ribs, the crispy, cheese-covered pasta chips, as well as the smash burger. The creators who inspired the recipes will receive part of the proceeds.
‘this is a campaign to bring TikTok foods to fans, not a venture into the restaurant business,’ TikTok spokesperson Elena Saavedra said.
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