Nuked Snap, the company behind Snapchat, is planning to continue its push into hardware devices with a new pair of augmented-reality glasses and a drone. The spectacles will reportedly include displays so the wearer can see the AR effects without having to use their phone.
A source says that the new spectacles 3 will be meant for developers and creators, rather than consumers. At $ 380, the spectacles 3 are already mostly limited to that market as well.
The spectacles are mainly capture devices, acting as head-mounted cameras. The company lost $ 40 million when it was stuck with unsold inventory of the original pair.
The company’s CEO has said that AR hardware will be part of what defines snap by the end of this decade. If it wants to continue pushing its AR glasses, it will have to contend with competition from Apple and Facebook.
There have been rumors about snap working on a drone for years, and back in 2017 it acquired a drone company. The information also reports that snap invested $ 20 million into a Chinese drone company as well.
