The Federal Trade Commission announced it would sue to block Proctor & gamble’s purchase of razor and body care company Billie. Billie originally launched in 2017 but has grown since, likely prompting P & g’s interest and the FTC’s concern.

Billie tried to pitch its razors as a cheaper direct-to-customer alternative to pricier razors sold at retail. The FTC feared it would lead to consumers paying higher prices.

In February 2020 it sued to block edgewell personal care from buying Harry’s razors. The FTC at the time had no issue with it.

The FTC announced its plans alongside 47 state attorney generals to sue Facebook in an attempt to unwind its purchase of both Instagram and WhatsApp. Facebook saw rapidly growing competitors in the social media and messaging spaces and chose to swallow them whole, before they could pose a real threat.