Hbo Max is no longer offering users a free week of watching its content. The move comes just weeks before December 25th, when Wonder Woman 1984 is set to launch on the service.

It’s not the first streaming service to nix a free trial before a big release: Disney plus did it just a few weeks before it started streaming Hamilton. If you have to pay for it for a month, a lot will, and they might get hooked on something else while they’re looking around for other content to justify their month-long subscription.