Two Apple developers have been given the green light to promote mask-wearing with their stickerpack apps for iOS. They previously received rejections from Apple that suggested they were making’inappropriate references to the covid-19 pandemic’.
Our stickers said’wear a mask’ and’wash your hands’. Got approved when we removed the text but KEP the sticker.
Apple has its own mask-wearing emoji. A friendly sticker wearing a mask could be an inappropriate reference to covid-19.
Both developers have confirmed that Apple has approved their apps. Both developers say the company does not have any rules about mask-wearing stickers.
Content is approved for apps that are marketed as covid apps. The policy is intended for apps marketed by covid and covid apps.
The app store called to add the masks back into the next update. The masks will be added back into next update for the new update.
Both Apple and Google have policies designed to make sure covid-19 searches point to apps that might help you protect yourself. Apple says it’s been careful only to mention’covid-19′ in their app names or metadata.