viacomcbs is going to spend a good portion of 2021 trying to get you to sign up for it. You’ll learn soon.

Viacomcbs is rebranding its current streaming service, CBS All access. The revamped streamer will carry live sports, live news, and thousands of films and TV shows from its networks. Those include Nickelodeon, MTV, bet, Comedy Central, and both current and library programming from CBS.

Viacomcbs’ new chief financial officer, navreen Chopra, said:’it’s one where we’ve got several years of experience and increasing momentum’.

The platform has more than 28 million monthly active users, up 57 percent year over year. viacomcbs sells ads. Ceo Bob bakish said he’could n’t be happier’ to have acquired the platform in late 2018.

Paramount Plus will compete with services like Peacock, HBO Max, Disney plus, and Netflix. Other moves include shutting smaller niche platforms like MTV hits. Services like nickhits are available on more general digital retailers like Amazon.

Viacomcbs will continue to license its series and films to other companies. South Park airs on HBO Max – a direct competitor – but the deal brought in a reported $ 500 million.

Bakish argues that libraries have content to allow more licensing through non-exclusive deals. Original and exclusives bring people in, and libraries retain subscribers.

‘we have strong demand from third parties because we are proven hitmakers, and that demand, we can reliably and profitably monetize it’.