Nuked Comcast and Roku have come to an agreement months after NBCUniversal’s peacock streaming service launched. Roku will be available to stream on Roku in the coming weeks.
‘we are pleased to have reached an agreement with Comcast that will bring peacock to Roku customers and maintains access to NBC’s TV Everywhere apps,’ Roku spokesperson said.’we look forward to offering these new options to consumers under an expanded, mutually beneficial relationship between our companies that includes adding NBC content to the Roku channel and a meaningful partnership around advertising’.
The decision comes after Comcast and Roku got into a public argument over the status of dozens of NBCUniversal apps. This included 11 network apps, 12 NBC-owned stationed apps, and 23 Telemundo apps.
These are periods of time when certain channels and programming are unavailable because the cable providers and the content providers ca n’t agree on a deal. They’re referred to as’blackout periods’.
Comcast is also an investor in Vox Media, the verge’s parent company. Comcast owns NBCUniversal, which owns NBCUniversal.
Roku says a channel controls 70 percent of its ad inventory, with Roku controlling the remaining 30 percent. Roku and NBCUniversal’s team brought counteroffers to the table.
Nbcuniversal’s spokesperson told the verge that Roku’s’unreasonable demands ultimately hurt both their consumers and their consumer equipment partners to whom they’ve promised access to all apps in the marketplace’.
Nbcuniversal built an entirely new form of advertising tech specifically for peacock. The technology NBCUniversal built helps to better track user data, sell hyper-targeted ads, and increase revenue.
Nbcuniversal:’we are thrilled millions more will now be able to access and enjoy peacock along with other NBCUniversal apps on their favorite Roku devices’.
At & T and Roku have been at a standstill over warnermedia’s HBO Max streaming service. Hbo Max CEO Tony Goncalves told the verge in June that Roku wants HBO Max to be on Roku.
‘there’s a certain business model that exists. We just want the same one,’ said Goncalves.’we just did n’t get there on day one’.
At & T and Roku will find a deal that works for them and bring HBO Max to Roku customers. Roku customers will be able to buy HBO Max.
