The premiere is a new 4K short-throw laser projector that’s meant to be a viable alternative to the qled TVs that Samsung usually focuses on.

The premiere is the latest entrant to Samsung’s’lifestyle’ collection. Products include the serif, the frame, the SERO, and the terrace.

The projector can be placed directly in front of a wall or screen while still providing optimal results. It’s also meant to be an all-in-one solution, with integrated powerful woofers and the same acoustic beam virtual surround sound technology that Samsung offers on some of its soundbars.

The lsp9t offers a 130-inch projection, peak brightness of up to 2,800 ANSI lumens.

Both models will still support Samsung’s full smart TV platform. They’ll also support the UHD alliance’s filmmaker mode, which Samsung says is a first for a projector.