Disney has significantly reduced its spending on Facebook and Instagram ads amid concerns about the social media platform’s enforcement of its content policies. It joins a list of large companies that have cut back on Facebook ads as part of an effort to compel Facebook to change how it handles hate speech and misinformation on its platforms.
The monthlong # stophateforprofit boycott kicked off July 1st and includes companies like Hershey, Honda, Ben & Jerry’s, and Verizon.
Coca-Cola, Lego, Starbucks, and Unilever have pulled ads from Facebook and other social platforms. Microsoft suspended its advertising on Facebook and Instagram through August.
Disney spent $ 210 million for its news Disney plus streaming service on Facebook in the first half of 2020. The company spent $ 16 million for Hulu ads on Instagram between April 15th and June 30th.
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