The Sims spark’d follows a fairly traditional reality TV series. Contestants are given a goal, and a panel of three experts will judge their creations. Instead of designing a dress or baking an outlandish cake, they’ll be telling stories inside of the Sims 4.

‘something that has always been so special to the Sims is the community and how much our players connect with each other,’ says Lyndsay Pearson, GM of the Sims franchise.’it’s the same DNA, the same motivation,’ Pearson says.

The four-episode series will kick off on July 17th. Episodes will air on TBS on Fridays and Saturdays. An online version will be available to watch on BuzzFeed’s’multiplayer’ channel the following Monday.

Self-Confessed reality TV junkie likens the structure of the show to other creative competitions. Players are given a set of constraints and then are judged on how creatively they manage them.

Putting something that felt previously unattainable into something as accessible as a TV show,’ she says. The format adds you to the people behind those creations, and gives you insight into how they approach them.

The 12 contestants were chosen in part because they had an existing presence online, which would give their followers someone to root for. But an important aspect was finding players who play the game in different ways – those who are good at building, creating characters, or telling stories – in order to show the breadth of what’s possible in the Sims.