The Coca-Cola company is halt all digital advertising on social media platforms globally for at least 30 days starting July 1st. The soda giant announced the move on Friday evening.

Coca-Cola is banning all ads globally on social media platforms, not just Facebook and Instagram. That would suggest the boycott will hit Twitter, YouTube, and other platforms as well.

Starting on July 1, the Coca-Cola company will pause paid advertising on all social media platforms globally for at least 30 days.’we will let them know we expect greater accountability, action and transparency from them,’ said Coca-Cola CEO James Quincey.

Unilever joins Verizon as the two largest companies participating in the boycott prior to Coca-Cola’s involvement. On Saturday, Diageo said it also would’pause paid advertising globally on major social media platforms’.

Mark Zuckerberg announced a series of policy changes in response to the boycott. The company has been criticized for its lack of moderation of violent threats, hate speech, and misinformation posted by President Donald Trump.

‘this continues a significant trend of major brands – including Unilever and Verizon – committing to pause Facebook ads for at least the month of July,’ read a statement from color of change.

@ Facebook can either implement a civil rights infrastructure or sacrifice their bottom line. @ Hersheys is joining the push to # stophateforprofit.

A majority of the company’s ad revenue comes from direct-response ads from small and medium-sized businesses.

The investments we have made in AI mean that we find nearly 90 percent of hate speech we action before users report it to us. A recent EU report found Facebook assessed more hate speech reports in 24 hours than Twitter and YouTube.

The ADL provided more concrete details about the changes the boycott seeks to produce in Facebook’s policies and its approach to moderation.

The stop hate for profit campaign ran an ad in the Los Angeles Times earlier this week.’let’s send Facebook a powerful message: your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence’.

Added Tweet comment from Honda tweeted from Honda. Added Tweet from Honda Tweet comment on Twitter.