The Coca-Cola company is halt all digital advertising on social media platforms globally for at least 30 days starting July 1st. The soda giant announced the move on Friday evening.
Coca-Cola is banning all ads globally on social media platforms, not just Facebook and Instagram. That would suggest the boycott will hit Twitter, YouTube, and other platforms as well.
Starting on July 1, the Coca-Cola company will pause paid advertising on all social media platforms globally for at least 30 days.’we will let them know we expect greater accountability, action and transparency from them,’ said Coca-Cola CEO James Quincey.
Unilever joins Verizon as the two largest companies participating in the boycott prior to Coca-Cola’s involvement. Earlier today, Facebook CEO Mark Zuckerberg announced a series of policy changes to address the company’s lack of moderation of violent threats, hate speech, and misinformation.
‘this continues a significant trend of major brands – including Unilever and Verizon – committing to pause Facebook ads for at least the month of July,’ read a statement from color of change.
@ Facebook can either implement a civil rights infrastructure or sacrifice their bottom line. @ Hersheys is joining the push to # stophateforprofit.
A majority of the company’s ad revenue comes from direct-response ads from small and medium-sized businesses.
‘we know we have more work to do, and we’ll continue to work with civil rights groups, garm, and other experts to develop even more tools, technology and policies to continue this fight’.
Facebook did not immediately respond to a request for comment on Coca-Cola’s decision. Facebook did n’t respond to the requests for comment.
The stop hate for profit campaign launched last week. It started with popular sports and outdoor lifestyle brands like the North face and Patagonia. It has since gained steam with mainstream corporate America.