Facebook aims to help more people register to vote ahead of the 2020 us election, according to a new op-ed by CEO Mark Zuckerberg.

Zuckerberg says the company set a goal of helping 4 million people register to vote, up from 2 million four years ago. Facebook will also introduce a new’voting information center’ similar to its covid-19 hub, which features vetted public health information and news about the novel coronavirus and related topics.

Zuckerberg believes social platforms like Facebook can play a positive role in this election. Zuckerberg:’people want accountability, and in a democracy the ultimate way we do that is through voting’.

The campaign comes after a series of failures by Facebook during the 2016 us presidential election. Russian interference sought to stoke political divisions in the country.

Over the past four years, Facebook has faced harsh criticism from activists and lawmakers. Zuckerberg has spent the last three years of the Trump administration trying to correct the company’s blind spots and repair its image.

The company has invested heavily in election integrity. Zuckerberg has also appeared before Congress countless times to answer for the platform’s shortcomings.