His account, realDonaldTrump, will remain on the platform and continue to appear on search results. But he will no longer appear in the app’s discover tab, which promotes news publishers, elected officials, celebrities, and influencers.

‘racial violence and injustice have no place in our society and we stand together with all who seek peace, love, equality, and justice in America’.

Trump has more than 1.5 million followers on the platform. The Trump campaign said it valued Snapchat’s young audience.

Twitter placed some of Trump’s tweets behind warning screens for’glorifying violence’. The tweets were also cross-posted to Facebook, which decided to leave them up.

Snap CEO Evan Spiegel sent a message to employees condemning racial violence and calling for the establishment of a national commission on truth, reconciliation, and reparations. The post does not mention Trump by name but suggests that it would consider the behavior of elected officials outside of its own platform in deciding whether to promote them.

Our discover content platform is a curated platform, where we decide what we promote. We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines. We will not promote that account or content in any way.