Amc theatres will no longer play universal films effective immediately. Nbcuniversal CEO Jeff shell made the comments on its decision to bypass a traditional theatrical release for trolls world tour.

Jeff shell noted that trolls world tour succeeded their expectations. In a new interview with the Wall Street Journal, he noted that the company pulled in nearly $ 100 million in revenue through digital sales alone and more than five million copies sold.

The move led to a lengthy statement from AMC theatres chair-ceo Adam Aron, who claimed that shell’s comments were’unacceptable’. Some movies would continue with theatrical releases while others would go directly to digital retailers or possibly land on NBCUniversal’s new streaming service, Peacock.

‘AMC will no longer play any universal movies in any of our theatres in the United States, Europe or the Middle East’.

The ninth installment in the fast and furious franchise was delayed from this year until April 2021. It seems unlikely that universal will give up its share of that revenue, but Aron reiterated in his statement this is’not some hollow or ill-considered threat’.

‘this policy affects any and all universal movies per se, goes into effect today and as our theatres reopen, and is not some hollow or ill-considered threat,’ Aron said.

warnermedia and Disney have moved Scoob! And Artemis Fowl to streaming and digital exclusives. Amc has not barred them from playing films.