Roku is bringing its free, ad-supported Roku channel to the UK. The service will give access to over 10,000 on-demand movies, TV episodes, and documentaries. Streaming quality goes up to 1080p, depending on the content and exact hardware you’re using.

Roku says that it’ll try to show viewers a similar amount of ads to what they’d see on other platforms. Roku says it’ll attempt to place ads during the show’s original ad breaks.

In 2019 Roku added the ability to subscribe to pay TV content providers from within the Roku channel like Showtime, Starz, and HBO.

There’s no sign of the US’s live channels, web interface, or premium TV subscriptions. This will provide a dedicated section for family-friendly content. Roku also says this content will show fewer ads.