Uber inked a deal to place ads on the roof of some of its vehicles. The move will likely generate some new revenue for the notorious cash-burning company.

Uber struck a deal with out-of-home ad-tech company adomni that will introduce ads to some of its vehicles in three cities starting April 1st. This marks the first time that the ride-hailing company plans to roll out ads of its own.

Cargo systems has had an exclusive agreement with Uber since July 2018 to provide in-car commerce offerings like snacks and beauty products. Cargo systems is providing the displays in a separate deal with Uber, outside of the revenue-sharing agreement for advertising between Uber and adomni.

Cargo, which struck a deal with Uber in 2018 to sell snacks and tech accessories to passengers, recently shut down its in-car convenience stores.

According to AdWeek, the ads will be geofenced and can also sync with other adomni-managed displays.’imagine you’re at a busy urban intersection and all the cars and billboards are showing the same ad,’ said AdWeek reporter Scott nover.

Drivers in three cities – Phoenix, Dallas, and Atlanta – will get $ 300 to install the roof displays and an additional $ 100 each week they drive more than 20 hours. After April 1st, drivers will be paid based on how many hours they drive.

Uber recently acquired a small startup called Halo cars that lets drivers earn money by installing rooftop ads on their cars. Uber has been experimenting with ad content for years now, but until recently that’s been confined to the company’s app.