Cards against humanity has purchased parody website ClickHole from digital media company g/o media in an all-cash deal with and will make it a majority-employee-owned company, BuzzFeed news reports.
Cards against humanity is allowing ClickHole to operate as an independent organization and giving it financial support. The makers of one of the funniest card games out there have bought a website that specializes in regularly mocking the clickbait-iest things on the Internet.
Cards against humanity co-creator Max Temkin told BuzzFeed news.’we just want to give [ ClickHole ] a chance to do their thing,’ he said.
Clickhole was originally part of comedy publication the onion. It was bought by Univision in 2016 and later sold to a private equity firm. The Onion will remain with g/o media.
The union representing editorial workers of g/o media delivered a vote of no-confidence in the CEO, Jim spenfeller. Earlier this month, the union for g/o media has asked the company’s owners, private equity firm great Hill partners, to remove him.
Cards against humanity launched in 2012 thanks to a Kickstarter campaign. The company has evolved into a proper business. The latest is apparently on the level of buying an entire media brand.