Nuked Roku announced Thursday that it would pull Fox’s apps off the platform a day ahead of the Super Bowl. But that wo n’t actually be happening.
Roku and Fox announced that they’ve reached a new agreement that will ensure the Fox apps keep on working without pause. Roku will be restored to the Roku app store this weekend ahead of the game.
Roku customers can stream the Super Bowl through FOX now, Fox sports and NFL in addition to other ways.’we are delighted that we reached an agreement with Fox to distribute Fox channels on the Roku platform,’ Roku said.
Fox’s’leading suite of apps will continue to be available on the Roku platform,’ says Fox. Fox is’pleased to have reached a successful agreement with Roku’.
The Roku icon disappeared from Fox’s Super Bowl landing page. It’s back again, too – as if nothing ever happened.
Roku tried to convince customers to watch the game through other apps. Fox News hosts like Sean Hannity and Laura Ingraham tried to rile up their audience.
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It’s not clear who started the fight, or who gave in at the end of the fight. Neither Roku nor Fox would share any proof of the new agreement.
Roku holds a lot of power as the most popular streaming platform in the US. Fox as the exclusive presenter of Super Bowl Liv.
Over-The-Top streaming platforms like Roku may be no better than a cable box. They can still hold subscribers hostage if there’s extra money to be made.
