Google CEO Sundar Pichai has called for new regulations in the world of AI. He stressed that any legislation must balance’potential harms… with social opportunities’.

‘artificial intelligence needs to be regulated,’ says Pichai in an editorial for the Financial Times.’the only question is how to approach it,’ he writes.

‘appropriate new rules’ should be introduced for some products like self-driving cars. But in other areas, existing frameworks can be extended to cover AI-assisted products.

Companies can not just build promising new technology and let market forces decide how it will be used, says Pichai. Pichai:’it is equally incumbent on us to make sure that technology is harnessed for good and available to everyone’.

The alphabet CEO, who heads perhaps the most prominent ai company in the world, also stressed that’international alignment will be critical to making global standards work’.

Currently, us and EU plans for AI regulation seem to be diverging. The EU is considering more direct intervention, such as a five-year ban on facial recognition.

Ceo Pichai’s editorial foregrounds unresolved questions in Google’s own approach to AI regulation. It’s because of concerns like this that Google does n’t sell facial recognition technology.

Google does n’t call for direct regulation on this specific issue. Pichai does n’t want rivals who do sell facial recognition to be stopped.