Microsoft announced Wednesday the appointment of Satya Nadella as its CEO, six months after the global console maker’s flagship new console – the Xbox One X – failed to sell well.

Microsoft said Nadella, 47, will take over the role vacated by former CEO Steve Ballmer in February.

Nadella, who joined Microsoft in 1992 and served as CEO of its cloud computing business – a division that now bears his name – “was chosen in part for his ability to steer Microsoft through a pivotal time in the company’s history,” Microsoft said in a statement.

“Satya has led Microsoft through the migration to a multi-cloud computing environment and embraced our role as a technology services provider for businesses and governments,” Microsoft Chairman Bill Gates said in the statement.

“We are seeing the results of these investments as our cloud revenues scale.”

Nadella previously served as co-founder Gates’s personal assistant at the company’s Redmond, Washington headquarters.

After more than two decades with Microsoft, Nadella held positions in several key business units at the company, including managing the Windows OEM business and in three separate stints as president of the Online Services Division.

He also served as chief executive officer of enterprise software maker Microsoft Azure, the company’s cloud computing arm, from 2014-16, during which time it has overtaken Amazon Web Services in revenue.

As chief executive, Nadella has been a vocal proponent of the Xbox One.

Launched in 2017, the console was outmatched in specs but had a price tag of only $499, a cheaper price than the previous model.

The machine made strides towards recapturing gamers’ imagination and the first quarter of 2018 saw the firm shift 1.26 million units to become the fourth-best selling console in the US, an improvement from previous quarter’s figures of 769,000.

But that was still much lower than the 3.37 million Xbox One X in the last quarter of 2017, and 1.59 million from the same period in 2016.

Speaking in August, Gaming industry analyst Mike Hickey of Benchmark said “this has been a difficult past two years for Microsoft,” as the Xbox One “struggled to carve out a dedicated audience for itself.”

Other factors like the price and release date problems worked against the device, he added.

The Xbox One X console has only sold 10.7 million units worldwide, compared to PlayStation 4’s more than 83 million.

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